Shopping for a mattress is a daunting task. Not only do you have no idea what is under the ticking, but you don't know which is the best mattress for you. Many people feel there is security in buying from the big brand names, you know Sealy, Serta, Simmons or Tempurpedic. The reason you recognize these names is the massive amounts of money spent advertising these companies to make their brands stand out. When you buy a brand name, you are paying for their advertising which is built into the price of their products.
Building a mattress is not rocket science and the smart shopper compares construction and comfort between brands not the false security of the brands themselves.
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